The Real Connection Between Your Star Rating and Your Profit
Your star rating affects how many people buy → how many people buy affects your organic rank → your organic rank affects your profit.
In this webinar, we’ll show you how to identify reviews that may violate Amazon’s policies, understand their impact on sales, and take the right action without putting your account at risk.
📅 May 28, 2026
🕐 1:00 PM EST
🎙️ Host: Demian Lazurko
🎙️ Guest speaker: Shane Barker
Learn what your reviews are really doing to your sales, and how to use them to your advantage.
The Real Connection Between Your Star Rating and Your Profit
Your star rating affects how many people buy → how many people buy affects your organic rank → your organic rank affects your profit.
In this webinar, we’ll show you how to identify reviews that may violate Amazon’s policies, understand their impact on sales, and take the right action without putting your account at risk.
📅 May 28, 2026
🕐 1:00 PM EST
🎙️ Host: Demian Lazurko
🎙️ Guest speaker: Shane Barker
Learn what your reviews are really doing to your sales, and how to use them to your advantage.
What you'll learn in this webinar
The exact review thresholds where sellers feel the biggest profit impact, and how to find them in your own data
How a drop in star rating slowly raises your ad costs without you touching a single bid
Why competitor attacks and product issues create different review problems, and what the right response looks like for each
What to do (and what not to do) to protect your review count without risking your account
What you'll learn in this webinar
The exact review thresholds where sellers feel the biggest profit impact, and how to find them in your own data
How a drop in star rating slowly raises your ad costs without you touching a single bid
Why competitor attacks and product issues create different review problems, and what the right response looks like for each
What to do (and what not to do) to protect your review count without risking your account
Great sellers know how to use reviews to increase their profit
They understand which reviews are costing them conversions, which ones are building trust, which ones violate Amazon’s own rules, and what it’s actually worth to act on them.
Because reviews aren’t just “good” or “bad” – they’re signals that can either strengthen your listing, hold back sales, or reveal opportunities you’re missing.
That's what this session is about.
Reserve your seat. You don’t want to miss this one.
Great sellers know how to use reviews to increase their profit
They understand which reviews are costing them conversions, which ones are building trust, which ones violate Amazon’s own rules, and what it’s actually worth to act on them.
Because reviews aren’t just “good” or “bad” – they’re signals that can either strengthen your listing, hold back sales, or reveal opportunities you’re missing.
That's what this session is about.
Reserve your seat. You don’t want to miss this one.
Built for sellers who want to see the real value behind their reviews
- Brands that are actively running ads but suspect their star rating is actively working against them
- Sellers who've gotten negative reviews and don't know if they're legitimate
- Teams who want to understand the real cost of a rating drop before it shows up in their numbers
- Anyone who wants to protect their review count without risking their account
Built for CPG brands to increase their Amazon profitability
This webinar is for CPG brands actively running Amazon ads who want to stop bidding randomly and start knowing how to drive real growth:
- CPG brands increasing ad budget quarter over quarter without a clear read on what's driving it
- Brands running always-on Amazon ad campaigns across multiple ASINs
- Sellers managing both branded and generic campaigns who need to know which is pulling weight
- Teams who report on ad performance and answer for margins
If your goal is to understand what truly drives profit in your Amazon business, this session is built for you.
Meet your
Host
Guest speaker
.png?width=300&height=300&name=image%205%20(1).png "image 5 (1)")
Demian Lazurko
After years of working with CPG brands and agencies, Demian Lazurko, co-founder and CEO of MRP, saw how blended metrics led to wrong decisions, wasted spend, and unclear growth paths.
My Real Profit was created to solve that. Today, Demian and his team help brands understand not just what is happening in their data, but why it matters and how to act on it. My Real Profit's mission is simple: to navigate brands to a profitable path.
Shane Barker
Shane has spent over two decades in digital marketing and founded TraceFuse five years ago – bringing his experience to one of the most underleveraged areas of Amazon selling: product reviews.
TraceFuse is the first AI-driven solution that detects negative reviews violating Amazon's own policies and files cases to get them removed, helping Amazon brands protect their conversion rates and brand trust.
Meet your
Host
Demian Lazurko
Guest speaker
Shane Barker
Shane has spent over two decades in digital marketing and founded TraceFuse five years ago – bringing his experience to one of the most underleveraged areas of Amazon selling: product reviews.
TraceFuse is the first AI-driven solution that detects negative reviews violating Amazon's own policies and files cases to get them removed, helping Amazon brands protect their conversion rates and brand trust.
Frequently asked questions
When will the webinar take place?
The live session is scheduled for May 28, 2026, at 1:00 PM EST.
Why is this webinar important for CPG brands?
If you want to see the real value behind your Amazon reviews, this webinar is for you. In this webinar, we’ll show you how to identify reviews that may violate Amazon’s policies, understand their impact on sales, and take the right action without putting your account at risk.
Is there a cost to attend the webinar?
No. The webinar is 100% free.
What if I can’t attend live?
Even if you can't attend live, we encourage you to register and secure your spot. You'll still get access to all the key insights and receive the full webinar recording directly to your email.