Webinar that shows CPG brands why their Amazon sales reports are misleading
CPG brands analyze their Amazon data in a way that leads to wrong conclusions, wasted ad spend, and inaccurate profit projections.
In this webinar, you’ll discover how repeat buyers and Subscribe & Save orders distort your day-to-day numbers, and what you should track instead.
📅 December 10, 2025
🕐 1:00 PM EST
🎙️ Host: Demian Lazurko
Learn the data model top CPG brands use to scale profitably.
Webinar that shows CPG brands why their Amazon sales reports are misleading
CPG brands analyze their Amazon data in a way that leads to wrong conclusions, wasted ad spend, and inaccurate profit projections.
In this webinar, you’ll discover how repeat buyers and Subscribe & Save orders distort your day-to-day numbers, and what you should track instead.
📅 December 10, 2025
🕐 1:00 PM EST
🎙️ Host: Demian Lazurko
Learn the data model top CPG brands use to scale profitably.
You'll get the answers CPG brands need to increase their profit:
Why mixing repeat customers with SERP sales destroys your analytics
How to separate repeat purchases, Subscribe & Save, and true demand
The real way to calculate LTV, payback period, and Break-Even ACOS
How to identify which products your ads work for and where they don’t
How to measure New-to-Brand revenue and why it actually matters
What your daily sales really mean once you remove repeat buyers
The right structure for analyzing profit, cohorts, and long-term retention
Tools, calculator and exclusive offers to help you implement the correct data model
Why mixing repeat customers with SERP sales destroys your analytics
How to separate repeat purchases, Subscribe & Save, and true demand
The real way to calculate LTV, payback period, and Break-Even ACOS
How to identify which products your ads work for and where they don’t
How to measure New-to-Brand revenue and why it actually matters
What your daily sales really mean once you remove repeat buyers
The right structure for analyzing profit, cohorts, and long-term retention
Tools, calculator and exclusive offers to help you implement the correct data model
You'll get the answers CPG brands need to increase their profit:
Why mixing repeat customers with SERP sales destroys your analytics
How to separate repeat purchases, Subscribe & Save, and true demand
The real way to calculate LTV, payback period, and Break-Even ACOS
How to identify which products your ads work for and where they don’t
How to measure New-to-Brand revenue and why it actually matters
What your daily sales really mean once you remove repeat buyers
The right structure for analyzing profit, cohorts, and long-term retention
Tools, calculator and exclusive offers to help you implement the correct data model
Start Reading Your CPG Amazon Data Accurately
In this webinar, you will understand once and for all why combining repeat customers with SERP-driven sales lead to wrong decisions.
After this session you'll know how to separate them calculate an accurate LTV, see your ad performance more clear and know how to build your next profit growth strategy
You don't want to miss this one!
Start Reading Your CPG Amazon Data Accurately
In this webinar, you will understand once and for all why combining repeat customers with SERP-driven sales leads to wrong decisions.
After this webinar you'll know how to separate them calculate an accurate LTV, see your ad performance more clear and know how to build your next profit growth strategy
You don't want to miss this one!
Meet Your Host
.png?width=300&height=300&name=Webinar%20with%20IVAN%20email%20invite%20(43).png "Webinar with IVAN email invite (43)")
After years of working with CPG brands and agencies, Demian Lazurko, co-founder and CEO of MRP, saw how blended metrics led to wrong decisions, wasted spend, and unclear growth paths.
My Real Profit was created to solve that. Today, Demian and his team help brands understand not just what is happening in their data, but why it matters and how to act on it. My Real Profit's mission is simple: to navigate brands to a profitable path.
Let's connect
Meet Your Host
Let's Connect
Frequently asked questions
When will the webinar take place?
The live session is scheduled for December 10, 2025, 1 PM EST.
Why is this webinar important for CPG brands?
CPG brands often analyze Amazon data incorrectly because repeat customers and Subscribe & Save orders distort daily sales, conversion rate, and profit visibility. This webinar shows you how to make accurate decisions around ads, profitability, and growth.
Will I get the tools or templates mentioned in the webinar?
Yes. You’ll receive the CPG calculator shown in the webinar so you can implement the correct data model inside your brand immediately.
Is there a cost to attend the webinar?
No. The webinar is 100% free.
What if I can’t attend live?
Register anyway, we will send the recording and CPG calculator to everyone who signs up.