How TOP CPG Brands Turn MRP Data Into Profit
Most CPG brands read Amazon data in a way that hides the real drivers of profit. TOP brands use a different model, and it changes how they scale.
In this webinar, you’ll go behind the scenes of how leading Amazon brands actually use My Real Profit day to day.
📅 March 5, 2026
🕐 1:00 PM EST
🎙️ Host: Demian Lazurko
Learn the system TOP CPG brands use to turn data into profit.
How TOP CPG Brands Turn
MRP Data Into Profit
Most CPG brands read Amazon data in a way that hides the real drivers of profit. TOP brands use a different model, and it changes how they scale.
In this webinar, you’ll go behind the scenes of how leading Amazon brands actually use My Real Profit day to day.
📅 March 5, 2025
🕐 1:00 PM EST
🎙️ Host: Demian Lazurko
Learn the system TOP CPG brands use to turn data into profit.
What you’ll master in this workshop:
How to use LTV in daily decision-making and integrate it into real growth strategies
How to track true profit inside MRP, accounting for branded traffic, repeat customers, and subscriptions
How to distinguish real demand from returning revenue to understand what is actually driving scale
How leading brands structure their profit, cohort, and retention analysis for long-term growth
How to identify customer overlap between products and prevent hidden cannibalization
How to see which SKUs your advertising truly grows and which ones just recycle existing demand
What your day-to-day performance really means once repeat behavior is separated from acquisition
The exact MRP workflows, tools, and calculators TOP brands use to turn data into profit
What you’ll master in this workshop:
How to use LTV in daily decision-making and integrate it into real growth strategies
How to track true profit inside MRP, accounting for branded traffic, repeat customers, and subscriptions
How to distinguish real demand from returning revenue to understand what is actually driving scale
How leading brands structure their profit, cohort, and retention analysis for long-term growth
How to identify customer overlap between products and prevent hidden cannibalization
How to see which SKUs your advertising truly grows and which ones just recycle existing demand
What your day-to-day performance really means once repeat behavior is separated from acquisition
The exact MRP workflows, tools, and calculators TOP brands use to turn data into profit
Most brands look at reports. TOP brands look at insights
Amazon's native reports were built to confuse you into spending more.
The CPG brands seeing consistent growth on Amazon share one thing in common – they look at their data differently. Rather than relying on Amazon's native reports, they work with a profit-first model that gives them a clearer picture of where real demand comes from and what's actually worth scaling.
They rely on a profit-first data model powered by My Real Profit to understand:
- where real demand comes from
- how repeat behavior affects scaling
- which actions actually increase profit
Save your seat. You don't want to miss this one!
Most brands look at reports. TOP brands look at insights
Amazon's native reports were built to confuse you into spending more.
The CPG brands seeing consistent growth on Amazon share one thing in common – they look at their data differently. Rather than relying on Amazon's native reports, they work with a profit-first model that gives them a clearer picture of where real demand comes from and what's actually worth scaling.
They rely on a profit-first data model powered by My Real Profit to understand:
- where real demand comes from
- how repeat behavior affects scaling
- which actions actually increase profit
Save your seat. You don't want to miss this one!
Built for serious CPG brands That want to scale
This workshop is designed for best-selling teams that have a big market share in their niche:
- Brands that drive traffic to Amazon
- MRP clients that want to learn more, how to get maximum out of the platform
- Operators that want to utilize LTV metrics with more efficiency
- Brands that want clarity and control instead of more fragmented reports
If your goal is to understand what truly drives profit in your Amazon business, this session is built for you.
Built for serious CPG brands That want to scale
This workshop is designed for best-selling teams that have a big market share in their niche:
- Brands that drive traffic to Amazon
- Operators that want to utilize LTV metrics with more efficiency
- MRP clients that want to learn more, how to get maximum out of the platform
- Brands that want clarity and control instead of more fragmented reports
If your goal is to understand what truly drives profit in your Amazon business, this session is built for you.
Meet your host
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After years of working with CPG brands and agencies, Demian Lazurko, co-founder and CEO of MRP, saw how blended metrics led to wrong decisions, wasted spend, and unclear growth paths.
My Real Profit was created to solve that. Today, Demian and his team help brands understand not just what is happening in their data, but why it matters and how to act on it. My Real Profit's mission is simple: to navigate brands to a profitable path.
Let's connect
Meet Your Host
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Frequently asked questions
When will the webinar take place?
The live session is scheduled for March 5, 2026, 1 PM EST.
Why is this webinar important for CPG brands?
Most brands rely on Amazon’s native reports, which mix acquisition, retention, branded traffic, and subscriptions, hiding the real drivers of profit.
In this session, you’ll learn the profit-first data model TOP CPG brands use inside My Real Profit to understand true demand, repeat behavior, and the actions that actually increase profitability.
Is there a cost to attend the webinar?
No. The webinar is 100% free.
What if I can’t attend live?
Even if you can't attend live, we encourage you to register and secure your spot. You'll still get access to all the key insights and receive the full webinar recording directly to your email.