How to Stop Burning Money on Amazon Ads
Amazon sellers, stop bidding. Start winning.
Most CPG brands treat rising ad spend as a growth strategy, but it's a trap. The brands scaling profitably on Amazon measure performance through a completely different lens.
This webinar shows you exactly what that lens looks like.
📅 April 30, 2026
🕐 2:00 PM EST
🎙️ Host: Demian Lazurko
🎙️ Guest speaker: Alexander Swade
See how TOP CPG brands reduce wasted ad spend and make smarter advertising decisions as they grow.
How to Stop Burning Money on Amazon Ads
Amazon sellers, stop bidding. Start winning.
Most CPG brands treat rising ad spend as a growth strategy, but it's a trap. The brands scaling profitably on Amazon measure performance through a completely different lens.
This webinar shows you exactly what that lens looks like.
📅 April 30, 2026
🕐 2:00 PM EST
🎙️ Host: Demian Lazurko
🎙️ Guest speaker: Alexander Swade
See how TOP CPG brands reduce wasted ad spend and make smarter advertising decisions as they grow.
What you'll learn in this webinar
How to spot PPC cannibalization before it wastes budget
How to separate real acquisition from recycled demand
How repeat buyers are inflating your ad numbers and what to do about it
Branded vs. generic: why treating them the same is wrecking your data
What new customer acquisition actually costs (it's probably not what your dashboard says)
How to see which campaigns drive growth and which just capture existing demand
What you'll learn in this webinar
How to spot PPC cannibalization before it wastes budget
How to separate real acquisition from recycled demand
How repeat buyers are inflating your ad numbers and what to do about it
Branded vs. generic: why treating them the same is wrecking your data
What new customer acquisition actually costs (it's probably not what your dashboard says)
How to see which campaigns drive growth and which just capture existing demand
TOP Amazon CPG brands analyze advertising differently
They rely on a clearer data model to understand:
- where advertising is creating real demand
- where ads are capturing existing traffic
- which campaigns are actually worth scaling
We will dig into all of this and more during the webinar.
Reserve your seat. You don’t want to miss this one.
TOP Amazon CPG brands analyze advertising differently
They rely on a clearer data model to understand:
- where advertising is creating real demand
- where ads are capturing existing traffic
- which campaigns are actually worth scaling
We will dig into all of this and more during the webinar.
Reserve your seat. You don’t want to miss this one.
Built for CPG brands to increase their Amazon profitability
This webinar is for CPG brands actively running Amazon ads who want to stop bidding randomly and start knowing how to drive real growth:
- CPG brands increasing ad budget quarter over quarter without a clear read on what's driving it
- Brands running always-on Amazon ad campaigns across multiple ASINs
- Sellers managing both branded and generic campaigns who need to know which is pulling weight
- Teams who report on ad performance and answer for margins
If your goal is to understand what truly drives profit in your Amazon business, this session is built for you.
Built for CPG brands to increase their Amazon profitability
This webinar is for CPG brands actively running Amazon ads who want to stop bidding randomly and start knowing how to drive real growth:
- CPG brands increasing ad budget quarter over quarter without a clear read on what's driving it
- Brands running always-on Amazon ad campaigns across multiple ASINs
- Sellers managing both branded and generic campaigns who need to know which is pulling weight
- Teams who report on ad performance and answer for margins
If your goal is to understand what truly drives profit in your Amazon business, this session is built for you.
Meet your
Host
Guest speaker
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Demian Lazurko
After years of working with CPG brands and agencies, Demian Lazurko, co-founder and CEO of MRP, saw how blended metrics led to wrong decisions, wasted spend, and unclear growth paths.
My Real Profit was created to solve that. Today, Demian and his team help brands understand not just what is happening in their data, but why it matters and how to act on it. My Real Profit's mission is simple: to navigate brands to a profitable path.
Alexander Swade
Alexander Swade is an e-commerce founder and advisor who has helped brands manage over $1B+ in ad spend through data-driven performance marketing.
He currently leads several tech and consultancy ventures, including SYNQ and Marktzone.io, focused on providing sellers with a competitive edge on the world’s largest online store. Through his "Amazon Ads Raw" project, he remains at the forefront of the industry as a leading educator and PPC expert.
Meet your
Host
Demian Lazurko
Guest speaker
Alexander Swade
Alexander Swade is an e-commerce founder and advisor who has helped brands manage over $1B+ in ad spend through data-driven performance marketing.
He currently leads several tech and consultancy ventures, including SYNQ and Marktzone.io, focused on providing sellers with a competitive edge on the world’s largest online store. Through his "Amazon Ads Raw" project, he remains at the forefront of the industry as a leading educator and PPC expert.
Frequently asked questions
When will the webinar take place?
The live session is scheduled for April 30, 2026, at 2:00 PM EST.
Why is this webinar important for CPG brands?
If you're running Amazon ads and scaling spend without knowing what's truly driving growth, this webinar is for you This session breaks down how top CPG brands read their data differently and make smarter decisions because of it.
Is there a cost to attend the webinar?
No. The webinar is 100% free.
What if I can’t attend live?
Even if you can't attend live, we encourage you to register and secure your spot. You'll still get access to all the key insights and receive the full webinar recording directly to your email.